Prysm – Self express, everywhere

We extend the use of physical products to virtual environments

The Concept

PRYSM empowers customers to extend the utility of their physical purchases while enabling brands to maximize the value of their merchandise and maintain lasting customer engagement beyond the transaction.

From physical purchase → to digital experience

Scan

Physical Garment

Pick

Digital Functionality

Play

Engaging Experience

Opening a world of opportunities

Adding value to the product while extending customer engagement

VIRTUAL WEARABLES

Users can wear the clothes they bought inside virtual environments and videogame platforms.

AR POWERED DIGITAL SKIN

Enhance the garment lifetime and value by adding special effects to the items.

PRODUCT AUTHENTICATION

Authenticity verification for the garment to prove it’s originality to facilitate re-sale and secondary market.

AR POWERED SUGGESTIONS

Scanning the purchase reveals a variety of products that can be matched with virtual try-on technology.

IRL BENEFITS

The purchased product provides the opportunity to attend exclusive events and shows.

URL BENEFITS

The purchased product provides the opportunity to access gated content and communities.

65% of digital fashion consumers would pay the same or more for the virtual counterpart of a physical product. Prysm triples the function of a physical product while doubling its value to the target consumer.

Our iframe viewer is the simplest way to showcase digital functionality directly on your e-commerce product page, effectively elevating awareness surrounding your digital activations and seamlessly gathering valuable data from your website visitors.

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Latest news

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‘Gucci Cosmos’ Exhibition goes live on The Sandbox

Gucci is breaking new ground by launching its blockbuster Gucci Cosmos exhibition in the decentralized gaming universe of The Sandbox.

Maybelline New York redefines beauty shopping

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Zara’s ‘Fairy Magic Idols’ Collection on Zepeto

Zara, has been at the forefront of exploring the uncharted territories of the metaverse. Following its successful collaboration with Ader Error, Zara has been on a relentless quest to redefine the fashion experience in the digital realm.

Tommy Hilfiger’s Ongoing Web3 Journey: Introducing “Tommy Parallel”

In a digital age where innovation knows no bounds, American fashion powerhouse Tommy Hilfiger is proving that it's more than just a household name in the world of clothing and lifestyle.

Exploring the Beauty Metaverse: Maybelline New York’s “Makeup Your Mix” Campaign on Roblox

Over the past two years, we've witnessed a surge in metaverse activations by beauty giants like NYX Professional Makeup, Urban Decay, Ulta Beauty, and Fenty Beauty, all venturing into the virtual space to connect with consumers.

Gucci’s forward-thinking “Dream Big” division

Gucci's forward-thinking "Dream Big" division, dedicated to the exploration of Web3 and metaverse ventures, has unveiled an innovative metaverse experience to coincide with the fashion brand's inaugural showcase under the stewardship of a new designer

HUGO BOSS Redefines Fashion Retail with AI-Driven Immersive Showroom

The world of fashion and retail is undergoing a remarkable transformation, driven by the synergy of fashion design and advanced technology. HUGO BOSS has introduced an AI-driven Immersive Showroom that is poised to become a case study in the seamless integration of physical and digital retail experiences.