We extend the use of physical products to virtual environments

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The Concept

PRYSM empowers customers to extend the utility of their physical purchases while enabling brands to maximize the value of their merchandise and maintain lasting customer engagement beyond the transaction.

From physical purchase → to digital experience
Opening a world of opportunities
Adding value to the product while extending customer engagement


Users can wear the clothes they bought inside virtual environments and videogame platforms.


Enhance the garment lifetime and value by adding special effects to the items.


Authenticity verification for the garment to prove it’s originality to facilitate re-sale and secondary market.


Scanning the purchase reveals a variety of products that can be matched with virtual try-on technology.


The purchased product provides the opportunity to attend exclusive events and shows.


The purchased product provides the opportunity to access gated content and communities.

65% of digital fashion consumers would pay the same or more for the virtual counterpart of a physical product. Prysm triples the function of a physical product while doubling its value to the target consumer.

Our iframe viewer is the simplest way to showcase digital functionality directly on your e-commerce product page, effectively elevating awareness surrounding your digital activations and seamlessly gathering valuable data from your website visitors.

Latest news
E.l.f Cosmetics E.l.f Cosmetics jumps into the metaverse with Roblox debut
E.l.f Cosmetics and E.l.f Skin are making waves in the virtual world as they join the universe of Roblox, employing their signature go-big-or-go-home approach to engage with users.
GUCCI cover ‘Gucci Cosmos’ Exhibition goes live on The Sandbox
Gucci is breaking new ground by launching its blockbuster Gucci Cosmos exhibition in the decentralized gaming universe of The Sandbox.
copertina maybelline Maybelline New York redefines beauty shopping
Maybelline New York, the iconic cosmetics brand, is taking a bold step into the digital realm by collaborating with the eCommerce giant Lazada. Together, they are set to revolutionize how Millennials and Generation Z experience beauty during the highly anticipated 11.11 sale, a major shopping festival.
zara Zara’s ‘Fairy Magic Idols’ Collection on Zepeto
Zara, has been at the forefront of exploring the uncharted territories of the metaverse. Following its successful collaboration with Ader Error, Zara has been on a relentless quest to redefine the fashion experience in the digital realm.
tommy Tommy Hilfiger’s Ongoing Web3 Journey: Introducing “Tommy Parallel”
In a digital age where innovation knows no bounds, American fashion powerhouse Tommy Hilfiger is proving that it's more than just a household name in the world of clothing and lifestyle.
932_main Exploring the Beauty Metaverse: Maybelline New York’s “Makeup Your Mix” Campaign on Roblox
Over the past two years, we've witnessed a surge in metaverse activations by beauty giants like NYX Professional Makeup, Urban Decay, Ulta Beauty, and Fenty Beauty, all venturing into the virtual space to connect with consumers.
gucci Gucci’s forward-thinking “Dream Big” division
Gucci's forward-thinking "Dream Big" division, dedicated to the exploration of Web3 and metaverse ventures, has unveiled an innovative metaverse experience to coincide with the fashion brand's inaugural showcase under the stewardship of a new designer
hugo boss HUGO BOSS Redefines Fashion Retail with AI-Driven Immersive Showroom
The world of fashion and retail is undergoing a remarkable transformation, driven by the synergy of fashion design and advanced technology. HUGO BOSS has introduced an AI-driven Immersive Showroom that is poised to become a case study in the seamless integration of physical and digital retail experiences.
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