Users connection,
everywhere.
We evolve merchandise into a platform of 2 way brand-consumer communication.
Product asan engagementfunnel
Meet your wholesale consumersyour collection becomes the closest point of salecreate high converting leads.
PRYSM
engages customers
While informing brands
Data from the closest point to the consumer
Generate Leads
Tailor promotions
Redirect to store and e-commerce
Increase customer retention
Scan
Log in
Claim asset
Engage
Games
Offerte a tempo
Connect to a world
of experiences.
Analyzing data from the consumer while adding value to the product.
Gaming connections & integration
Users can wear the clothes they bought inside virtual environments and videogame platforms.
Immersive experience
Scanning the purchase reveals a variety of products that can be matched with virtual try-on technology.
Loyalty Program
The user can join to brand initiatives integrated whit exiting programs and CRM
IRL benefits
The purchased product provides the opportunity to attend exclusive events and shows.
DPP compliant, authentication & tracking
Authenticity verification for the garment to prove its originality to facilitate re-sale and secondary market.
E-commerce integration
The purchased product provides the opportunity to access gated content and communities.
Create a connection with your consumer, study their post purchase behaviour, and perform better in the market thanks to the acquisition of this data.
65% of digital fashion consumers would pay the same or more for the virtual counterpart of a physical product.
Prysm triples the function of a physical product while doubling its value to the target consumer.
Track and analyse
data to predict
consumer needs.
Everything in one place.
Customer retention
Loyalty program
Digital product passport
CRM integration
Data analysis
Get started today!
Get in touch!
Contact usGeneral FAQ
Just got my garment: what’s next?
You’ve just purchased your outfit, now you can connect it to Prysm simply by scanning the qr code or the NFC. You’ll have access to style suggestions, related products, events, and benefits that the brand has prepared for you.
What is Wardrobe Section?
In the wardrobe section you can see all the items you have purchased and connected, how they can be styled and mixed with other products to create outfits.
What is Wish-list Section?
You can add products to your wish-list. The brand will tailor, personalised promotions based on your wish-list.
NFC and QR code, how to scan?
To access the brand benefits connected to your product, you can tap NFC tags or scan QR codes, depending on the support attached to your product. If it is an NFC tag, you just need to unblock your phone and place it close to the tag (no further than 2cm), a message to open the page will pop up as notification. In case of QR, you need to scan the code with your phone camera and follow the instructions.