‘Gucci Cosmos’ Exhibition goes live on The Sandbox

Gucci is breaking new ground by launching its blockbuster Gucci Cosmos exhibition in the decentralized gaming universe of The Sandbox.

Step into the digital realm of Gucci Cosmos Land, a virtual recreation of the itinerant exhibition currently live physically in London. The Sandbox’s Gucci Cosmos Land is an immersive journey, inviting users to explore the rich history of the iconic fashion house through its emblematic designs. As participants navigate through the experience, they engage in quests that unravel the narrative behind Gucci’s legacy.

Upon entering Gucci Cosmos Land, players find themselves immersed in a regal red and gold hallway, a symbolic depiction of Guccio Gucci’s humble beginnings as a porter at the Savoy Hotel. As explorers progress, they transition to a blue room adorned with a plethora of digital designer bags, showcasing the evolution of the fashion brand.

Users can learn about how Gucci’s visionary founder, Guccio Gucci, drew inspiration for the brand while working as a bellboy at London’s prestigious Savoy Hotel, what is the story behind Gucci’s emblematic Flora print, and more about Gucci Ancora, a virtual homage to creative director Sabato De Sarno’s debut runway show.

The experience invites everyone to participate in different virtual activities such as joining a virtual “parkour” adventure through various themed worlds and completing Metaverse quests along the way. The first 100 winners of this game earn the opportunity to virtually model one of four runway designs and stand a chance to win from a prize pool of 100 $SAND, The Sandbox’s virtual currency.

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In a fusion of luxury fashion and the metaverse, Gucci Cosmos Land shows an immersive journey that celebrates the history of the iconic brand.